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Last Updated: 11/20/2017
 

 Article of Interest - Assistive Technology

Savvy woman sees a need and designs a better computer tool for children's little hands and limited motor skills
by Mike Cassidy, Knight Ridder Newspapers and the Detroit Free Press, December 5, 2002
For more articles visit www.bridges4kids.org


What kind of Silicon Valley businesswoman would sit by while her granddaughter is reduced to tears by a personal computer?

Not Susan Giles. So when 4-year-old Molly was having trouble controlling her cursor, Susan Giles knew it was time to invent a better mousetrap. Or a better mouse, anyway.

Why not a mouse, Giles thought, that small hands could squeeze like a ball instead of click with a finger?

"Children using a computer at 18 months, or 2 years old, or even 5 years old, their fine motor skills are very different," says Giles, who lives and works in San Mateo, Calif.

And why not make the mice cute as a bug or dinosaur or other kid-friendly being?

Giles didn't mean to start a business. She already had one: a business consulting outfit. When she started working on the mouse four years ago, she thought she could sell the idea to an existing firm, but that didn't work. It became apparent that "if Susan didn't jump in and do it, the entire product would die."

So with about $500,000 of her own money, some angel investment and some hired engineering talent she came up with her own version of a smaller, rounder mouse. She had them painted to look like fanciful characters and went about finding names for them. Names like "Colby-T-Rex," for her newest grandson.

That explains the MollyMouse, BenjieBee and MarinaBug models -- all named for the grandkids.

It's been a year and a half since the company started and five months since Giles gave up her other pursuits to run KidzMouse full time from her San Mateo basement.

"We have really grown dramatically," she says. How dramatically, she won't say. KidzMouse is privately held and there are certain numbers Giles does not share.

But as retailers move into the holiday selling season, Giles' products seem to be multiplying like, well, mice. The mice are available at www.kidzmouse.com ($23.95) and at CompUSA, Micro Center, Best Buy and on the Dell Web site to name a few outlets.

Last month, Giles signed a contract with Nickelodeon -- home of "Rugrats," "Blues Clues" and "SpongeBob SquarePants" -- to build mice that resemble the network's characters.
 

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