Uses New Technology For Blind Fans
Yahoo! Music LAUNCH Radio Networks, May 9, 2005
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Stevie Wonder is
making headlines for using a special new music video technology
for the clip to his song "So What The Fuss." The video will
include a second, descriptive audio track, recorded by hip-hop
star Busta Rhymes, and will be accessible to people who are
blind or have low vision. Two versions of the video will be
released -- the first will be a traditional music video, while
the second version will be accompanied with the new technology
which can air on all SAP-accessible TV channels.
On Monday, (May 9) in Los Angeles, Stevie Wonder will present
both versions of the video, and allow fans to experience the
first music video description process for themselves. "Until now
music videos have been very one dimensional for those who are
blind or with low vision," says Wonder. "Now all music video
fans will be able to apply their vision to my video thanks to
the descriptive technique, and of course, a great narration by
Busta Rhymes. For me, the entire concept is indicative of what
happens when you go beyond the status quo and open yourself up
to what's possible."
Wonder, a longtime fan of Busta Rhymes, asked the hip-hop star
to perform the video narration in Wonder's L.A. recording
studio. According to sources who attended the session, Rhymes
added the audio description of the music clip with his
characteristic flair. "Stevie Wonder is an American icon," says
Rhymes. "Without him, most of us never would have picked up a
microphone. Only Stevie could come up with a way to let fans
that have never seen a video take part in the whole vibe. It was
a great project to work on from start to finish."
"So What The Fuss" is the first single from Stevie Wonder's
soon-to-be released album, A Time To Love.
Yahoo! Music will premiere both versions of the video on
Wednesday (May 11).
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